JSCB Eximbank launches “Bank on the Right Advice”
JSCB Eximbank launches “Bank on the Right Advice”
the new brand positioning that underlines Intesa Sanpaolo’s commitment to supporting clients in making financial decisions
Chișinău, [16 March 2026] – EXIMBANK, part of the Intesa Sanpaolo Group, announces the launch of the new brand positioning “Bank on the Right Advice” campaign, which will be rolled out across all the Group’s International Banks operating in Central and Eastern Europe and Egypt.
The new brand positioning reflects Intesa Sanpaolo’s recognized leadership in Europe in Wealth Management and Protection. The Group’s 2026–2029 Business Plan identifies the development of the International Banks Division as a key driver of sustainable growth, with the expansion of advisory capabilities as a central element of the strategy.
A detailed roadmap sets out the expansion of advisory networks across the Group’s International Banks in Moldova, Slovenia, Slovakia, Croatia, Serbia, Hungary, Romania, Albania, Bosnia and Herzegovina, Ukraine, the Czech Republic and Egypt, supporting the development of Wealth Management and Protection in these markets.
Within this framework, Eximbank strengthens its commitment to delivering high-quality financial advice to Retail and Corporate clients in Moldova.
The creative concept of “Bank on the Right Advice” plays on the cultural phenomenon of “advice overload” — the constant flow of unsolicited, often unreliable recommendations people encounter daily — positioning the Bank’s professional guidance as a trusted alternative.
“Our role is to support our clients in their financial decisions as a reliable financial partner providing clear, responsible and tailored advice within a long-term relationship. Our aim is to create value for our clients by leveraging the Group's internationally recognized advisory expertise”, said Marco Trevisan, Chief Executive Officer, Chairman of the Management Committee.
In Moldova, the campaign will run across digital and social media channels to ensure broad reach and visibility. Campaign includes different posts, brand positioning film alongside product-focused adaptation, enabling Intesa Sanpaolo Bank to connect the broader positioning to specific customer solutions.
ABOUT EXIMBANK
Eximbank is a universal commercial bank in the Republic of Moldova, part of the Intesa Sanpaolo Group, one of the largest financial groups in Europe. The bank offers a wide range of financial services for individuals and businesses, including customized financial solutions. Eximbank stands out through its commitment to quality, aiming to support the economic development of the Republic of Moldova and to improve access to high-quality financial services.
ABOUT INTESA SANPAOLO
Intesa Sanpaolo, with €425 billion in loans and more than €1.5 trillion in customer financial assets at the end of December 2025, is the largest banking group in Italy, with a significant international presence.
It is a European leader in wealth management, and operates an integrated Wealth Management, Protection and Advisory platform, built on fully owned product factories and distribution networks working under full strategic control.
With a world-class position in social impact, Intesa Sanpaolo is also committed to decarbonization and to supporting clients in the sustainable transition.
16.03.2026
